In a painstaking effort, Rolf Kruse and Volkmar Hoppe created a short animation for a chain of electronic supermarkets, which was integrated into cinema advertising. Produced in 1988, the animation was made using an Atari computer running Cyber Studio software. The pixelated output was transferred onto hand-colored A4 negatives, which were then filmed using a standard 35mm animation camera. An overlay featured several animated elements and characters drawn on foil, traced from the computer printouts, and hand-colored from the back in a classic cartoon style. At the time, everything was stored on hundreds of 3.5-inch floppy disks—no hard drive was available.
At least the spot made it into the Eurographics 89 Video, Film and Slide Competition.
